Marketing & Communications

Why study Marketing & Communications in Italy?
  • It was Rosa Genoni who invented the “Made in Italy” brand in the late 1800s – she was an artist, designer, and a Feminist
  • According to KPMG, the brand “Made in Italy” ranks 3rd worldwide in terms of profitability and prestige – after Coca Cola and Visa
  • According to Forbes, the “Made in Italy” brand ranks 7th in terms of global reputation
  • The “Made in Italy” brand generates € 32 billions/year of parallel, illegal counterfeiting market
Master and Executive Master

“Empower global influence, reach new markets, excel in marketing and communication.”

The Master in Global Communications, Marketing & New Markets emphasizes advanced strategies in global communications and marketing alongside proficiency in a chosen foreign language. Participants gain skills to navigate international markets and communicate strategically across cultural boundaries.

 

Credits: 60 ECTS    Duration: 6-10 months

Master and Executive Master

“Master brand power, captivate audiences, launch successful global campaigns.”

The Master in Marketing & Communications fosters strategic leaders in marketing and communications by integrating cutting-edge strategies and effective communication techniques to navigate the global marketplace.


Credits: 60 ECTS    Duration: 6-10 months

Advanced Diploma

“For candidates with a mindset of a manager, the heart of an artist, and the eloquence of a communicator.”

The Advanced Diploma in Event Management, Art Direction & Communications is tailored for individuals aiming to excel in event management, creative direction, and strategic communications. Seamlessly integrating event planning with visual communication, this program equips participants with a comprehensive skill set to create memorable experiences.

 

Credits: 30 ECTS      Duration: 3-6 months

Advanced Diploma

“Intercept, interpret, and lead global geopolitical languages, meanings, and campaigns.”

The Advanced Diploma in Communications & Geopolitics is tailored for individuals navigating the complex intersection of global communications and geopolitics. Integrating advanced strategies, it equips participants to analyze and effectively communicate messages in a rapidly changing global landscape.

 

Credits: 30 ECTS      Duration: 3-6 months

Advanced Diploma

“Strategize, beautify, lead tourists, people, and trends.”

The Advanced Diploma in Strategic Communications for Art, Tourism & Heritage equips individuals with effective communication strategies for these dynamic fields. It prepares participants to navigate challenges and opportunities in promoting cultural experiences and preserving heritage.

 

Credits: 30 ECTS      Duration: 3-6 months

Advanced Diploma

“Train your eye, excel with words, manage global teams.”

The Advanced Diploma in Communications, Art Direction & Creativity empowers individuals at the intersection of communications and visual storytelling. Integrating strategic communication principles with creative direction, it fosters impactful campaigns and innovative visual communication.

 

Credits: 30 ECTS      Duration: 3-6 months

Advanced Diploma

“Get inspired, communicate your intuitions, make it a successful case.”

The Advanced Diploma in Art & Fashion Marketing & Communications is tailored for individuals passionate about blending creativity, commerce, and communication in the vibrant fields of art and fashion. Integrating strategic marketing with the intricacies of art and fashion, it equips participants to navigate industry complexities and effectively convey brand stories.

 

Credits: 30 ECTS      Duration: 3-6 months

Certificate

“Fashion ecosystem and immersive context for new successful trends.”

The Certificate in Fashion, Communications & New Trends Sociology explores the dynamic intersection of fashion, communication strategies, and societal trends. It prepares participants for today’s ever-evolving global context.

 

Credits: 18 ECTS      Duration: 3-6 months

Certificate

“Eyes for art, words for communications, mind for the society.”

The Certificate in Art, Communications & New Trends Sociology explores the dynamic relationship between artistic expression, communication strategies, and societal trends. It equips participants with foundational skills to understand how these elements intersect in today’s rapidly changing world.

 

Credits: 18 ECTS      Duration: 3-6 months

Certificate

“Understand political rhetoric, build a narrative, include society.”

The Certificate in Geopolitics, Communications & Sociology offers participants insight into the complex interplay of global geopolitics, communication strategies, and sociological perspectives, fostering critical thinking and practical skills for navigating international relations and societal dynamics.


Credits: 18 ECTS      Duration: 3-6 months

Certificate

“Elevate your organizational and communication skills, become the manager of unique events.”

Tailored for individuals aiming to succeed in event planning and communication. Integrating event management principles with effective communication strategies, it equips participants to plan, promote, and execute successful events seamlessly.

 

Credits: 18 ECTS      Duration: 3-6 months

Certificate

“Understand society, speak its language, market ideas.”

The Certificate in Sociology, Communications & Marketing connects social understanding with effective marketing communication. Participants gain a foundation in sociology, communication strategies, and marketing principles, empowering them to navigate the interplay between societal dynamics and successful marketing practices.

 

Credits: 18 ECTS      Duration: 3-6 months

Certificate

“Enhance the potential of any business, master the secrets of the market.”

A practical program for individuals aiming to establish a strong marketing foundation. It offers a comprehensive understanding of key marketing concepts, strategies, and tools, preparing participants to excel in dynamic business environments.

 

Credits: 18 ECTS      Duration: 3-6 months

Highlighted Courses

MAR260 – COM260
Building a Marketing Portfolio through The Grand Tour

Traveling Across Italy as an Inspiration & Professional Practice

MAR285 – COM285
“Dolce Vita” Marketing

Strategizing Italian Art, Food & Culture through Marketing & Media Practices

Talk to our Admissions Specialists!