Master in Marketing & Communications

Master brand power, captivate audiences, launch successful global campaigns.

The Master in Marketing & Communications is a comprehensive program designed to cultivate strategic thinkers and innovative leaders in the dynamic field
of marketing and communications. This master’s program integrates cutting-edge marketing strategies with effective communication techniques, equipping participants with the skills and knowledge required to navigate the ever-evolving landscape of the global marketplace.

Candidates enrolled in this program will dive into the core principles of strategic marketing, covering market analysis, consumer behavior, and brand management; explore the art and science of integrated communications; stay at the forefront of the digital age with a focus on digital marketing techniques and analytics; understand the intricacies of building and managing strong brands.

Graduates of the Master in Marketing & Communications are well-positioned for leadership roles in marketing agencies, corporate communications departments, digital marketing firms, and various industries requiring strategic marketing expertise. This program prepares individuals to drive impactful marketing campaigns, shape brand narratives, and excel in the fast-paced world of communications.

Language of Instruction

English

Duration & Credits

1 Full Academic Year
(6-10 months)
60 ECTS

Start & Location

October or
February / March

Florence – Mantua – Turin

Tuition & Fees

€ 7.000,00
€ 8.200,00 EF*
*Executive Formula

Courses

Corporate, Business & Enterprise Communications

6 Credits

Private & Public Communications Public Relations

Marketing

6 Credits

Market & Competitors Analysis Brand & Marketing Strategies

Fashion, Luxury & Made in Italy

6 Credits

Survey of Italian Fashion, Luxury & Made in Italy New Trends & Visual Cultures

International Strategies for Business Development

6 Credits

Introduction to International Economics International Development Strategies

Event Management & Art Direction

6 Credits

Strategic & Creative Management Design, Budgeting & Logistics

New Trends Sociology

6 Credits

Contemporary Sociology
New Trends in Contemporary Communication

Applied Marketing

6 Credits

Applied Creativity in Advertising Digital Marketing

Art Direction & Management

6 Credits

Fashion & Luxury Art Direction
Strategic Management for the Fashion & Luxury Systems

Thesis

6 Credits

Additional Components

Introduction to the Italian language English language
Professional education
Diversity & Inclusion, Leadership, and Ethics

Further Information:

Attendance:

Full-time and mandatory (minimum 75% of attendance)

Eligibility and requirements:

1) BA (completed or to be completed within 6 months) in, preferably:

– Fashion
– Luxury
– Art
– Humanities
– Management
– Business
– Sociology
– Art History
– Anthropology
– Marketing
– Communications
– New Media
– Applied Arts

NB: candidates holding a BA from a different area and/ or specialization can still (conditionally) apply. UGS admission staff will consider candidacies on a case-by- case basis.

2) English proficiency level, B2 or above (validated
via official certificate (Cambridge, IELTS, TOEFL, OTE, LanguageCert or equivalent upon approval). Candidates who do not hold a valid certificate will be assessed, via interview, by qualified Unicollege language instructors.

3) ID and CV

Executive formula:

Candidates seeking a Master Executive will complete an additional 150-hour internship component at a selected professional partner.

Payments:

Fees can be paid either fully (one transaction) or in installments – for the latter option, candidates should email administration@unicollege.eu for a customized plan prior to enrollment.

Scholarships:

The Unicollege Graduate School proudly assigns scholarships for merit (i.e., BA holders with cum laude degrees) and to candidates from proven disadvantaged backgrounds. See the list of scholarship in the dedicated section to apply.

Selected global professional partners:

Dolce & Gabbana
SKY
Nielsen Communication Runner Marketing
LiuJo
Luisa Via Roma Tod’s
Adiacent Cr3ative

Info, enrollment & inquiries:

marketing@unicollege.eu