Empower global influence, reach new markets, excel in marketing and communication.
The Master in Global Communications, Marketing & New Markets with a Foreign Language Component is a visionary program designed for individuals aspiring to excel in the ever-evolving global landscape of communications and marketing. This master’s program not only integrates advanced strategies in global communications and marketing but also uniquely emphasizes linguistic proficiency in a chosen foreign language. Participants gain a comprehensive skill set, enabling them to navigate international markets, forge global connections, and strategically communicate across cultural boundaries.
Graduates of the Master in Global Communications, Marketing & New Markets with a Foreign Language Component are uniquely positioned for leadership roles in multinational corporations, global marketing agencies, and international business ventures.
This program equips individuals with the linguistic and strategic skills necessary to thrive in the complex world of global communications and marketing.
Language of Instruction
English and a second language (Arabic, Chinese, Russian)
Duration & Credits
1 Full Academic Year
(6-10 months)
60 ECTS
Start & Location
October or
February / March
Florence – Mantua – Turin
Tuition & Fees
€ 7.500,00
€ 8.700,00 EF*
*Executive Formula
| Courses | |
|
Corporate, Business & Enterprise Communications 6 Credits |
Private & Public Communications Public Relations |
|
New Trends Sociology 6 Credits |
Contemporary Sociology |
|
Art Direction & Management 6 Credits |
Fashion & Luxury Art Direction |
|
Marketing 6 Credits |
Market & Competitors Analysis Brand & Marketing Strategies |
|
International Strategies for Business Development 6 Credits |
Introduction to International Economics International Development Strategies |
|
International Relations & Global Leadership 6 Credits |
International Organizations Global Governance |
|
Applied Marketing 6 Credits |
Applied Creativity in Advertising Digital Marketing |
|
Event Management & Art Direction 6 Credits |
Strategic & Creative Management Design, Budgeting & Logistics |
|
Language Component 6 Credits |
Arabic, Chinese, or Russian |
|
Thesis |
|
|
Additional Components |
Introduction to the Italian language English language |
Language of instruction:
English and a second language (Arabic, Chinese, Russian)
Candidates can integrate a second language as either beginners (A0>A1+) and/or proficient users (A2 above). For the latter category, the UGS will diagnose the applicant’s level of proficiency (either via valid language certificate or via an interview with selected UGS staff/Faculty) to then allocate the candidate in an appropriate course.
Attendance:
Full-time and mandatory (minimum 75% of attendance)
Eligibility and requirements:
1) BA (completed or to be completed within 6 months) in, preferably:
– Management
– Business
– Economics
– Leadership
– Entrepreneurship
– Marketing
– Event Management
– Logistics
– Sociology
– Human Resources
– Political Science
– Geopolitics
– Anthropology
– Philosophy
– Law
– Fashion
– Luxury
– Art
– Management
– Business
– Sociology
– Art History
– Anthropology
– Communications
– New Media
– Applied Arts
NB: candidates holding a BA from a different area and/ or specialization can still (conditionally) apply. UGS admission staff will consider candidacies on a case-by- case basis.
2) English proficiency level, B2 or above (validated
via official certificate (Cambridge, IELTS, TOEFL, OTE, LanguageCert or equivalent upon approval). Candidates who do not hold a valid certificate will be assessed, via interview, by qualified Unicollege language instructors.
3) ID and CV
Executive formula:
Candidates seeking a Master Executive will complete an additional 150-hour internship component at a selected professional partner.
Payments:
Fees can be paid either fully (one transaction) or in installments – for the latter option, candidates should email administration@unicollege.eu for a customized plan prior to enrollment.
Scholarships:
The Unicollege Graduate School proudly assigns scholarships for merit (i.e., BA holders with cum laude degrees) and to candidates from proven disadvantaged backgrounds. See the list of scholarship in the dedicated section to apply.
Selected global professional partners:
Dolce & Gabbana
SKY
Nielsen Communication Runner Marketing
LiuJo
Luisa Via Roma Tod’s
Adiacent Cr3ative
Info, enrollment & inquiries:
marketing@unicollege.eu