Enhance the potential of any business, master the secrets of the market.
The Certificate in Applied Marketing is a focused and practical program designed for individuals seeking
to build a strong foundation in the essentials of
marketing. This certificate provides participants with a comprehensive understanding of key marketing concepts, strategies, and tools, equipping them with the skills required to thrive in dynamic and competitive business environments.
The Certificate in Applied Marketing serves as a valuable asset for individuals aiming to enhance their marketing skills and advance their careers. Graduates emerge
with a versatile skill set that positions them for roles in foundational marketing coordination, digital marketing, brand management, and related fields.
Language of Instruction
English
Duration & Credits
1 Semester
(3-6 months)
18 ECTS
Start & Location
October or
February / March
Florence – Mantua – Turin
Tuition & Fees
€ 2.500,00
| Courses | |
|
Applied Marketing 6 Credits |
Applied Creativity in Advertising Digital Marketing |
|
Corporate, Business & Enterprise Communications 6 Credits |
Private & Public Communications Public Relations |
|
Marketing 6 Credits |
Market & Competitors Analysis Brand & Marketing Strategies |
|
Additional Components |
Introduction to the Italian language English language |
Attendance:
Full-time and mandatory (minimum 75% of attendance)
Eligibility and requirements:
1) BA (completed or to be completed within 6 months) in, preferably:
– Management
– Business
– Economics
– Leadership
– Entrepreneurship
– Marketing
– Event Management
– Logistics
– Sociology
– Human Resources
– Political Science
– Geopolitics
– Anthropology
– Philosophy
– Law
– Fashion
– Luxury
– Art
– Management
– Business
– Sociology
– Art History
– Anthropology
– Communications
– New Media
– Applied Arts
NB: candidates holding a BA from a different area and/ or specialization can still (conditionally) apply. UGS admission staff will consider candidacies on a case-by- case basis.
2) English proficiency level, B2 or above (validated
via official certificate (Cambridge, IELTS, TOEFL, OTE, LanguageCert or equivalent upon approval). Candidates who do not hold a valid certificate will be assessed, via interview, by qualified Unicollege language instructors + second language requirements, see the Language of Instruction section for further details.
3) ID and CV
Payments:
Fees can be paid either fully (one transaction) or in installments – for the latter option, candidates should email administration@unicollege.eu for a customized plan prior to enrollment.
Scholarships:
The Unicollege Graduate School proudly assigns scholarships for merit (i.e., BA holders with cum laude degrees) and to candidates from proven disadvantaged backgrounds. See the list of scholarship in the dedicated section to apply.
Selected global professional partners:
Dolce & Gabbana
SKY
Nielsen Communication Runner Marketing
LiuJo
Luisa Via Roma Tod’s
Adiacent Cr3ative
Info, enrollment & inquiries:
marketing@unicollege.eu