Master in Global Art Leadership, Art Direction & Management

Discover a global cultural destination; learn its secrets; make it a global affair.

This Master is designed for candidates who seek a global and prestigious career in art the world and who aim to become experts in managing cultural expressions from different global heritages. Through ad hoc seminars held by top-ranked professors, the program will focus on current trends and issues concerning the art world and its business, while providing competitive strategies to manage such challenges through theoretical and practical sessions, as well as case studies, dynamic lectures, and best practices. Through in-class sessions and on-site visits, candidates will moreover benefit from the artistic environment around the campuses and their unique immersion in UNESCO cities such as Florence, Mantua, and Milan.

Upon completion of this program, candidates will have acquired advanced skills to develop a distinctive and interdisciplinary curriculum, which will enable them to span across cultures, art markets, laws, and advanced challenges that characterize this fascinating and always-evolving realm.

Language of Instruction

English

Duration & Credits

1 Full Academic Year
(6-10 months)
60 ECTS

Start & Location

October or
February / March

Florence – Mantua – Turin

Tuition & Fees

€ 7.000,00
€ 8.200,00 EF*
*Executive Formula

Courses

Art, Culture & Heritage Management

6 Credits

History of Art, Culture & Heritage
Cultural Heritage Management & Organization

Marketing

6 Credits

Market & Competitors Analysis Brand & Marketing Strategies

Destination Development & Touristic Sustainability

6 Credits

Destination & Tourism Development
Tourism Organization, Management & Environmental Impact

Intercultural Tourism & Geography

6 Credits

Urban Geography Geography of Tourism

International Strategies for Business Development

6 Credits

Introduction to International Economics International Development Strategies

Event Management & Art Direction

6 Credits

Strategic & Creative Management Design, Budgeting & Logistics

New Trends Sociology

6 Credits

Contemporary Sociology
New Trends in Contemporary Communication

Applied Marketing

6 Credits

Applied Creativity in Advertising Digital Marketing

Art Direction & Management

6 Credits

Fashion & Luxury Art Direction
Strategic Management for the Fashion & Luxury Systems

Thesis

6 Credits

Additional Components

Introduction to the Italian language English language
Professional education
Diversity & Inclusion, Leadership, and Ethics

Further Information:

Attendance:

Full-time and mandatory (minimum 75% of attendance)

Eligibility and requirements:

1) BA (completed or to be completed within 6 months) in, preferably:
– Fashion
– Luxury

– Art
– Humanities
– Management
– Business
– Sociology
– Art History
– Anthropology
– Marketing
– Communications
– New Media
– Applied Arts
NB: candidates holding a BA from a different area and/ or specialization can still (conditionally) apply. UGS admission staff will consider candidacies on a case-by- case basis.

2) English proficiency level, B2 or above (validated
via official certificate (Cambridge, IELTS, TOEFL, OTE, LanguageCert or equivalent upon approval). Candidates who do not hold a valid certificate will be assessed, via interview, by qualified Unicollege language instructors.

3) ID and CV

Executive formula:

Candidates seeking a Master Executive will complete an additional 150-hour internship component at a selected professional partner.

Payments:

Fees can be paid either fully (one transaction) or in installments – for the latter option, candidates should email administration@unicollege.eu for a customized plan prior to enrollment.

Scholarships:

The Unicollege Graduate School proudly assigns scholarships for merit (i.e., BA holders with cum laude degrees) and to candidates from proven disadvantaged backgrounds. See the list of scholarship in the dedicated section to apply.

Selected global professional partners:

Galleria degli Uffizi (Uffizi Gallery)
Institut Français (the official French Institute of Culture – worldwide)
Museo degli Innocenti
N.I.C.E. Film Festival
Fondazione Luciano Pavarotti
Festival dei Popoli
Cantine di Soave
Hotel Ocelle
Azienda per il Turismo Val di Fassa

Info, enrollment & inquiries:

arts@unicollege.eu