Discover a global cultural destination; learn its secrets; make it a global affair.
This Master is designed for candidates who seek a global and prestigious career in art the world and who aim to become experts in managing cultural expressions from different global heritages. Through ad hoc seminars held by top-ranked professors, the program will focus on current trends and issues concerning the art world and its business, while providing competitive strategies to manage such challenges through theoretical and practical sessions, as well as case studies, dynamic lectures, and best practices. Through in-class sessions and on-site visits, candidates will moreover benefit from the artistic environment around the campuses and their unique immersion in UNESCO cities such as Florence, Mantua, and Milan.
Upon completion of this program, candidates will have acquired advanced skills to develop a distinctive and interdisciplinary curriculum, which will enable them to span across cultures, art markets, laws, and advanced challenges that characterize this fascinating and always-evolving realm.
Language of Instruction
English
Duration & Credits
1 Full Academic Year
(6-10 months)
60 ECTS
Start & Location
October or
February / March
Florence – Mantua – Turin
Tuition & Fees
€ 7.000,00
€ 8.200,00 EF*
*Executive Formula
Courses | |
Art, Culture & Heritage Management 6 Credits |
History of Art, Culture & Heritage |
Marketing 6 Credits |
Market & Competitors Analysis Brand & Marketing Strategies |
Destination Development & Touristic Sustainability 6 Credits |
Destination & Tourism Development |
Intercultural Tourism & Geography 6 Credits |
Urban Geography Geography of Tourism |
International Strategies for Business Development 6 Credits |
Introduction to International Economics International Development Strategies |
Event Management & Art Direction 6 Credits |
Strategic & Creative Management Design, Budgeting & Logistics |
New Trends Sociology 6 Credits |
Contemporary Sociology |
Applied Marketing 6 Credits |
Applied Creativity in Advertising Digital Marketing |
Art Direction & Management 6 Credits |
Fashion & Luxury Art Direction |
Thesis 6 Credits |
|
Additional Components |
Introduction to the Italian language English language |
Attendance:
Full-time and mandatory (minimum 75% of attendance)
Eligibility and requirements:
1) BA (completed or to be completed within 6 months) in, preferably:
– Fashion
– Luxury
– Art
– Humanities
– Management
– Business
– Sociology
– Art History
– Anthropology
– Marketing
– Communications
– New Media
– Applied Arts
NB: candidates holding a BA from a different area and/ or specialization can still (conditionally) apply. UGS admission staff will consider candidacies on a case-by- case basis.
2) English proficiency level, B2 or above (validated
via official certificate (Cambridge, IELTS, TOEFL, OTE, LanguageCert or equivalent upon approval). Candidates who do not hold a valid certificate will be assessed, via interview, by qualified Unicollege language instructors.
3) ID and CV
Executive formula:
Candidates seeking a Master Executive will complete an additional 150-hour internship component at a selected professional partner.
Payments:
Fees can be paid either fully (one transaction) or in installments – for the latter option, candidates should email administration@unicollege.eu for a customized plan prior to enrollment.
Scholarships:
The Unicollege Graduate School proudly assigns scholarships for merit (i.e., BA holders with cum laude degrees) and to candidates from proven disadvantaged backgrounds. See the list of scholarship in the dedicated section to apply.
Selected global professional partners:
Galleria degli Uffizi (Uffizi Gallery)
Institut Français (the official French Institute of Culture – worldwide)
Museo degli Innocenti
N.I.C.E. Film Festival
Fondazione Luciano Pavarotti
Festival dei Popoli
Cantine di Soave
Hotel Ocelle
Azienda per il Turismo Val di Fassa
Info, enrollment & inquiries:
arts@unicollege.eu