Strategize, beautify, lead tourists, people, and trends.
The Advanced Diploma in Strategic Communications
for the Art, Tourism & Heritage Industries is a specialized program designed for individuals passionate about leveraging effective communication strategies in the dynamic fields of art, tourism, and heritage. This advanced diploma seamlessly integrates strategic communication principles with a focus on these industries, preparing participants to navigate the unique challenges and opportunities inherent in promoting cultural experiences and preserving heritage.
Graduates of the Advanced Diploma in Strategic Communications for the Art, Tourism & Heritage Industries can pursue roles in cultural institutions, tourism boards, heritage organizations, and communication agencies specializing in cultural promotion. This program positions individuals to contribute effectively to the communication strategies that shape the narrative of art, tourism, and heritage.
Language of Instruction
English
Duration & Credits
1 Semester
(3-6 months)
30 ECTS
Start & Location
October or
February / March
Florence – Mantua – Turin
Tuition & Fees
€ 4.000,00
| Courses | |
|
Art, Culture & Heritage Management 6 Credits |
History of Art, Culture & Heritage |
|
Event Management & Art Direction 6 Credits |
Strategic & Creative Management Design Budgeting & Logistics |
|
Marketing 6 Credits |
Market & Competitors Analysis Brand & Marketing Strategies |
|
Applied Marketing 6 Credits
|
Applied Creativity in Advertising Digital Marketing |
|
Destination Development & Touristic Sustainability 6 Credits |
Destination & Tourism Development |
|
Additional Components |
Introduction to the Italian language English language |
Attendance:
Full-time and mandatory (minimum 75% of attendance)
Eligibility and requirements:
1) BA (completed or to be completed within 6 months) in, preferably:
– Management
– Business
– Economics
– Leadership
– Entrepreneurship
– Marketing
– Event Management
– Logistics
– Sociology
– Human Resources
– Political Science
– Geopolitics
– Anthropology
– Philosophy
– Law
– Fashion
– Luxury
– Art
– Management
– Business
– Sociology
– Art History
– Anthropology
– Communications
– New Media
– Applied Arts
NB: candidates holding a BA from a different area and/ or specialization can still (conditionally) apply. UGS admission staff will consider candidacies on a case-by- case basis.
2) English proficiency level, B2 or above (validated
via official certificate (Cambridge, IELTS, TOEFL, OTE, LanguageCert or equivalent upon approval). Candidates who do not hold a valid certificate will be assessed, via interview, by qualified Unicollege language instructors + second language requirements, see the Language of Instruction section for further details.
3) ID and CV
Payments:
Fees can be paid either fully (one transaction) or in installments – for the latter option, candidates should email administration@unicollege.eu for a customized plan prior to enrollment.
Scholarships:
The Unicollege Graduate School proudly assigns scholarships for merit (i.e., BA holders with cum laude degrees) and to candidates from proven disadvantaged backgrounds. See the list of scholarship in the dedicated section to apply.
Selected global professional partners:
Dolce & Gabbana
SKY
Nielsen Communication Runner Marketing
LiuJo
Luisa Via Roma Tod’s
Adiacent Cr3ative
Info, enrollment & inquiries:
marketing@unicollege.eu